Social Media Manager

Responsibilities

We are seeking a skilled social media manager with a passion for building our brand presence on social media and leveraging performance-driven metrics to enhance our brand experience. As the social media manager, you will leverage mix of strategic skills and creative thinking with a focus on creating high performing content for our B2B audiences. You will oversee the company’s corporate social media accounts and will partner with key cross-functional stakeholders to manage channels on key platforms. You will collaborate with brand team members to create engaging content, manage posting of all content, monitor online conversations, and analyze performance metrics to optimize social media posts and campaigns.

Responsibilities:

• Develop and execute a comprehensive social media strategy aligned with the company's overall goals. This includes developing channel and content strategies that will serve as the foundation for how we manage and maintain each channel.
• Identify target audiences, platforms, and key performance indicators (KPIs) to drive brand awareness, engagement, and lead generation.
• Partner with brand team members to create compelling content for social platforms including developing strong creative briefs and growing deep partnerships with key creative and content team members to ensure creative executions are solid.
• Manage and maintain our corporate social media channels including developing content calendars and scheduling approved posts at a regular cadence.
• Partner with cross-functional teams to integrate posts and campaigns with broader initiatives as needed
• Manage community engagement by monitoring, responding to and participating in social conversations. Develop playbooks for community engagement.
• Develop and manage social media governance including leading the governance team, managing channel requests, managing and establishing parameters for content requests, etc.
• Monitor performance and provide regular reports on social media performance based on KPIs. Provide recommendations and strategies to optimize performance and drive continuous improvement.
• Keep up-to-date with the latest social media trends, tools, and best practices. Proactively identify opportunities to leverage emerging platforms and technologies for business growth as applicable.

Qualifications

Essential Skills & Knowledge:

• Extensive knowledge of social media and industry trends, with a particular focus on B2B. Strong understanding of social media platform requirements, algorithms, and best practices.
• Extensive knowledge of social media management platforms.
• Ability to apply brand standards to social media campaigns and executions.
• Experience developing and implementing social media governance.
• Proven experience in managing corporate social media accounts and implementing successful social media strategies.
• Proven experience as a community manager.
• Excellent written and verbal communication skills with an eye for detail.
• Proficient in using social media management tools and analytics platforms including Sprout and Adobe Analytics
• Ability to think creatively, generate innovative ideas, and adapt to changing trends.
• Strong analytical skills to interpret data and make data-driven decisions.
• Experience in crisis management and handling sensitive issues on social media.
• Ability to work independently, manage multiple projects, and meet deadlines.
• Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.
• Highly entrepreneurial with the ability to prioritize work effectively and manage multiple initiatives at once.

Qualifications:

• Education: Bachelor’s degree in marketing, communications or related field required.
• Experience: Minimum of 5 years of social media experience
• Agency experience is a MUST
• Fluency in English is required.